MMB Case Study for Ecommerce Essay

1. The first 5 s cut acrosses of node committal MMBs customers atomic number 18 80% geminate customers so it would blade find that most of the customers are at the consignment stage. They come back every year. I would say that %5 are in the separation stage because of losing interest in the activity, finding a different company, and so forth %80 are in the fealty stage. %1-5 are in the familiarity stage that are repeat customers but havent committed to the company. %10 in the geographic expedition stage because I think this is a bigger part of gaining customers, you find a lot of customers feeling a new(a) hobby or company push through and want to try virtuallything new, in this fiber its mountain biking. Also, because the case study said that MMB gets quite a hardly a(prenominal) e-mails from the website. %1-5 of customers I would guess is in the awareness stage.2. E-mail Marketing Strategy MMB could implement a e-newsletter or a promotional email listing. Could MM B e-mail that list of 60k rather of mailing print? It would cut be but still bring awareness to new customers. MMB could also change few of those pictures with their logo on them via e-mail since in that location have been inquires for them.3. Viral Marketing The pictures that were come in on the web site were popular. I would tell Jerry to convince Robin to think more and sale them on his website with MMBs logo on them. Promotional posters could be sold too. I think the psyche with the hats and jackets was a wide idea mayhap non so much to make a profit but to at least get customers wearing the toss to get the brand more deferred payment since so many customers are repeat customers getting them to wear the logo exit bring awareness to new customers. allow the repeat customers be walking billboards. perhaps offer the crowns and jackets to repeat customers to gain loyalty for every year they return.4. Outline sort out marketing strategy and 5 websites utilise Amazo n.com is a good start. Almost everyone is on Amazon and it almost seems like a mandatory requirement for any company. I dont know if MMB could sale something to bigger stores like Big 5 and Dicks Sporting Goods sluice if its just a cap on their companies websites. Since Jerry doesnt know a lot about photography getting an affiliate to sale those photos and manage the sell of the jackets and caps could help him. IStockPhoto.com is one of the top downslope photo selling companies on the Internet. acquiring an ad on Big5.com would reach some athletes looking to venture into biking.Another spectacular and necessary way to gain customers is by social media. Itd be great for MMB to get a Facebook. Let the customers tag themselves, upload pictures, and comment on the explorations that MMB is doing. make up Facebook.com to put ads on their website. MMB tried promoting its name in a feature cartridge clip but why not a specific mountain biking magazine? Or website. Mbaction.com is Mou ntain Biking Action magazine publishers website and advertising on in that respect could be more beneficial to MMBs advertising efforts than just a familiar sporting magazine.